A modern, attractive, and functional website is a key component of any real estate agent's digital marketing strategy. The right website not only helps to answer the questions prospective customers might have (which saves you time), but it also demonstrates your professionalism and helps your SEO. The best way to make sure your website is top-notch is to have it designed by a professional web design company. Here are three of the biggest reasons why this is important:

1. A Professionally Designed Website Works Better

Perhaps the most important reason to hire professionals to design your website is that you want it to function properly from day one, which is much less likely if you attempt to design it yourself. Web designers don't just know how to make a website that looks amazing; they also have the skillset to make sure it's fast, responsive, works nicely on both computers and mobile devices, and doesn't contain any broken links or other mistakes.

Your prospects and customers will have a pleasant, easy, smooth experience navigating your website, which in turn will make you appear even more professional.

2. A Professionally Designed Website Is Optimized

Another very important reason to have an expert design your real estate website is that they can optimize it so that it helps your real estate business rank higher in search results. SEO best practices and search engine algorithms change all the time, and it takes a pro to incorporate the best strategies right into the build of your website. They will also do this without resorting to outdated and unprofessional practices, such as overusing keywords on your "About" page.

3. A Professionally Designed Website Fits Your Brand

The right web designer doesn't just understand programming and coding, they also understand marketing in today's world. They will ask questions or have you fill out a survey to get an accurate feel for your desired brand persona.

This will involve everything from the type of language used in your web content (formal and polished or more conversational and friendly, for example) to the color scheme and types of photos they should use. The end result is that your website will be a cohesive part of your overall brand image and will complement the other aspects of your marketing strategy.

Working with a professional web design company will ensure your website is just as professional as you are, and that you get the most out of it. Contact a company like POP THE PIXEL today to learn more.